Experiential Learning

Courses & Experiences

Sessions can be tailored to your audience, sector and event. Short courses are typically around two hours; format and tasting arrangements are agreed with each client.

Communication, Relationships & Influence

Through the Grapevine

What wine can teach us about becoming better communicators.

Wine tasting provides a playful way to explore why people interpret the same message differently. Discover how word choice, assumptions, listening and clarity affect professional conversations.

To Pair or Not to Pair

What wine and food pairings can teach us about building professional relationships and networks.

Just as successful pairings depend on context and complementary characteristics, strong relationships require curiosity, mutual understanding and trust. Explore how to build connections that last.

What Wine Bull Can Teach About Business Language Bull

Cut through jargon and make business language meaningful.

From “blue-sky thinking” to wine descriptions promising “a journey of discovery”, both business and wine can use impressive-sounding phrases that obscure meaning. This entertaining session explores why we use them and how to replace them with language people can understand and act on.

Behavioural Science, Perception & Decision-Making

Beyond the Label

What wine can teach us about behavioural biases and consumer psychology.

How much does a label, price or expectation influence what we think we experience? Use wine to explore first impressions, framing and the shortcuts that shape professional and consumer decisions.

Emotions and Imagery in Decision-Making: What Wine Can Tell Us

Explore the influence of mood, memory and sensory associations.

How do mood, memory and mental imagery affect the choices we make? Using wine as an accessible example, this session explores how sensory cues and emotional associations shape perception and judgement, especially under uncertainty.

Wine and Wellbeing

Using sensory awareness to support attention and wellbeing.

Wine tasting invites us to notice what is happening in the moment. Explore how deliberate attention and sensory awareness can help us reflect on habits of focus and the way we respond to busy working environments.

Rice Wine and Authenticity in Leadership

Adapting as a leader while remaining grounded in your values.

Rice wine provides a lens for exploring how context, ingredients and tradition shape what is created. Leaders develop through experiences and habits too, but what helped at one stage may not be enough for the next.

Know Your Brew: Beer, Self-Awareness and Authentic Leadership

Explore leadership habits through the character of beer.

A beer’s character reflects its ingredients and brewing conditions. Leadership is shaped by experience too. Use brewing as a prompt to examine how self-awareness helps leaders evolve without losing their sense of self.

Uncorking the Future: What the Wine Industry Can Teach Us About Intergenerational Cohesion in the Workplace

Moving beyond stereotypes to strengthen workplace cohesion.

Using five wines as a starting point, this interactive session draws parallels between changing wine preferences and workplace dynamics across generations. Explore expectations, sustainability, technology and shared values.

Moving Beyond Labels

What wine can teach us about diversity and inclusion.

Wine can challenge the assumptions we make from origin, appearance and reputation. Explore how labels and first impressions influence the way we perceive people and opportunities.

Innovation, Adaptability & Customer Experience

The Art of Ageing

What wine ageing processes can teach us about skills development.

Some wines develop with time; others are best enjoyed young. Explore what this contrast reveals about experience, continuous learning and adapting professional skills in a changing world.

Innovation and Competition

Lessons from the world of sparkling wines.

From traditional producers to new challengers, sparkling wines offer an engaging comparison for how organisations differentiate, innovate and respond to competitive pressure.

Wine and Artificial Intelligence

What the wine industry can teach us about AI in business.

Explore the meeting point between technology and human expertise, using wine production and consumer experiences to discuss where AI can support judgement, creativity and service, and where human oversight remains essential.

What the Wine Industry Reveals About Incumbency in Insurance and Financial Services

How established organisations respond to changing markets.

Established wine producers face changing tastes, new entrants and shifting routes to market. Pressures familiar to insurance and financial services. Explore the advantages incumbents can draw on, habits that hold them back and signals that change is needed.

The Art of Adaptation: Matching Cheese, Port Wine, and Customer Needs

Discover the value of matching an offering to its audience.

Through four carefully selected cheese and port pairings, explore the importance of preferences, context and expectations. Connect the experience to insurance product design, communication and service delivery.

Sustainability, ESG & Trust

Wine, Climate and Sustainability

What the wine industry can teach us about ESG strategies.

Changing weather patterns, environmental pressures and consumer expectations make wine a vivid way to explore sustainability decisions, long-term thinking and business resilience.

What Wine and Chocolate Pairings Can Teach Us About ESG Strategies

Insights from wine and chocolate.

Explore how credibility is built when commitments are matched by actions. A wine and chocolate experience opens a conversation about ESG, stakeholder expectations and the foundations of professional trust.

Corporate Hospitality & Networking

Bring people together through a shared experience that is enjoyable, distinctive and designed around your objectives. Sip & Flourish creates themed tastings for corporate hospitality, relationship-building, networking, team events and charity fundraising. A relevant learning theme can be woven into the event, creating conversations that continue long after the final glass.

Past experiences have included a wine-themed exploration of insurance job roles for Allianz in London; an England-versus-Chile wine event for the Insurance Institute of Bristol in support of charity; network events in the UK and The Philippines exploring professional relationships through wine pairings with food.

Residential Learning Experiences

Take learning beyond the meeting room. Our bespoke residential programmes combine professional development with tastings, vineyard visits and cultural experiences that reinforce the themes explored together. Programmes can run from two days to one week, with schedules developed around your group’s priorities.

We have experiences in Galicia and Alicante in Spain, and northern Portugal, and can explore other locations across Europe and beyond to suit your requirements.

Contact / Get in touch

Planning a client event, team experience, learning session or residential programme?

Tell us what you want to achieve and we will help create an experience that brings people together and gives them something worthwhile to take away.